Dialogue
A: All right, people. We’re holding this meeting today because we’ve got to do something about our sales, and we need to do it NOW! I want concrete solutions. How do you intend to drive sales… Roger?
B: Well, in fact, we’re the most expensive in the market, so maybe we need to lower our prices to match the competitors?
A: Lower our prices? Not very creative. It’ll never fly with Swan. What kind of thinking is that? Geez. Anybody else have a better plan? Natalie?
C: Um, perhaps, um, a sales promotion. Maybe atwo-for-one offer, or something like that!
A: What? That’s the same thing. Bad idea. Really bad idea. Dammit people come on! Think! The CEO will be here any minute.
D: Do we have any ideas yet?
C: Yes Mr. Swan, we were kind of considering a twofor one offer to get more competitive.
D: A two-for-one promotion? Hmm. I kind of like the sound of that. It sounds like something we should consider.
A: Yeah, exactly. Just what I was thinking! In fact, that’s a brilliant idea! I’m glad we thought of that. Very creative.
Explain
Key Vocabulary:
Key Vocabulary
concrete solutions [ˈkɑːŋkriːt] — phrase a real or specifific solution to a problem
drive sales — Preposition increase sales
in the market — phrase in the industry
to match the competitors — principle verb, infifinitive be the as good as or better than others companies in the same industry
will never flfly — phrase will not work, will not be approved
promotion — phrase something done to make people aware of a product
be here any minute — phrase will arrive very soon
to consider — principle verb, infifinitive thinking about
brilliant — Adjective excellent
Example：
match the competitors
Voice: Example one.
A: We guarantee that we can match the competitors’ lowest price.
Voice: Example two.
B: It‘s impossible for us to match the competitors. Our costs are just too high.
Voice: Example three.
C: Do you think we can match our competitors’ prices and still keep our quality high?
it‘ll never fly=means it won‘t work
Voice: Example one.A: This marketing plan will never fly. It’s just too expensive.
Voice: Example two.
B: What? You want to sell bikinis in Alaska? That‘ll never fly.
Voice: Example three.
C: Brad told me his idea for film script, but the story will never fly. It’s not interesting
enough.
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